Contract without NDA, this case was posted by prior agreement with the Client.

CATEGORY: HOME & KITCHEN, EU MARKET, VENDOR CENTRAL ACCOUNT

GOAL: TO DECREASE ACOS, INCREASE PPC SALES AND ROAS (RETURN ON AD SPEND)

BEFORE/AFTER


*Orange – Sales | Blue – ACoS

A – Starting manual optimization: Sales increase, ACoS decrease
B – Advertising API software integration: Sales Up, ACoS down, ROAS increase

RESULT

ACOS DECREASE FROM 29.5% TO 23%

PPC SALES INCREASED BY 252%

RANKS IMPROVEMENT, ORGANIC SALES GROWTH BY 172%

THE SET OF ACTIONS WHICH WERE TAKEN TO ACHIEVE THIS GOAL:

  • Sponsored Products, Sponsored Brands, Display Ads, Video Ads Management based on AA API technology 
  • Organic search Ranking
  • Keeping the Top positions in Amazon search for top products with PPC    
  • Organic sales stimulation and Ranking improvement with PPC Boosts
  • Amazon Promotions Pre-Launch and Post-Launch support 
  • Marketing Promotional Calendar forming, cooperation with marketing specialists
  • PPC Product Launches
  • Listing optimization SEO – including titles, bullets, description 
  • Keyword Research and Reverse ASIN research
  • Keywords/Products Ranks monitoring and control
  • PPC – Stock regulation, using specific bidding strategies
  • Competitor and Market Analysis
  • PPC Strategy development aligned with Marketing team and Company Goals
  • Customized Weekly/Bi-weekly/Monthly Reporting
  • Internal processes optimization and synchronization (Inventory – Marketing – PPC – Reporting) 
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