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MudGear builds rugged tactical gear for top athletes competing in OCR, trail running and outdoor endurance events.
Mudgear Case Study
YoY increase in Sponsored
Brands sales
578%
YoY increase in ROAS
11%
annual growth in ad sales
204%
Who is MudGear?
MudGear builds rugged tactical gear for top athletes competing in OCR, trail running and outdoor endurance events. MudGear products stand out for their solid construction, functional performance and toughness. They don't care to be among the hundreds of gym brands competing for a spot on the elliptical machine. They are a premium brand that serves the outdoor athlete.
Client
Objectives
4
2
Do NOT compete with the low priced commodity multi-pack sock brands
Increase brand awareness and traffic level
Keep average Monthly TACoS 11%
Grow MoM and YoY sales with maximum ACoS of 30% (ROAS 3,33)
3
1
Challenges
Sponsored Brands campaigns which need at least 3 products to advertize don't work clearly all the time and at full strength because of stock outs
Products go out of stock. We need to keep stable performance without stable stock
Most of the products are seasonal, so we need to avoid sales drop for at least 4-5 month during the low season
Niche is saturated, we compete with world famous brands like Nike, Under Armour, etc.
Team
PPC
Amazon PPC Specialist Solomiia Prystupa
PM
Project Manager
Kateryna Skupovska
RS
Researcher
Ludmila Aksenenko
TL
Team Lead
Daria Litucha
GS
Growth Strategist
Daria Litucha
Services provided
Rapid full-funnel experimentation
A.
Conversion rate optimization
B.
Marketplace acquisition strategy
C.
Campaign strategy
D.
Media analytics and executive performance dashboard
E.
Approach and strategy
Brand Awareness strategy is used for building strong brands. It includes creating SP and SB ads campaigns with branded keywords to extend brand awareness between potential customers. It helps increase sales, make sales rate stable and encourage customers to come back and make second, third...fifth orders
According to Brand Defensive Strategy we can protect our listings from competitors and increase sales rate as well
We use two main approaches: Brand Defensive Strategy and Brand Awareness Strategy
Results
We`re working with MudGear for more than 1 year and we have achieved great results.

Let`s overview some specific periods and performances. For example, we started a brand awareness strategy at the beginning of September 2021 and now brand-oriented campaigns bring almost 12% of all orders with ROAS that is higher by 180-200% than other types.

One more important thing. The low season for these products starts in October and it is time to work hard on ads to avoid sales decrease but reports (October-November, 2021) shows that we not only saved sales performance on the same level but even increased it by 4.6%.
We achieved significant results in sales growth:
Increased brand awareness:
Increased traffic level:
YoY increase in Sponsored
Brands sales.
578%
YoY increase in Sponsored Brands impressions;
552%
YoY increase in ROAS;
11%
annual growth in ad sales;
204%
YoY increase in CTR;
25%
increase in average monthly impressions;
101%
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